This December, Lone Design Club, in partnership with The Crown Estate, is bringing the Season Of Wonder to London’s Jermyn Street.
Guests to the LDC X The Crown Estate pop-up store are greeted by an array of products from independent and sustainability-conscious brands. With a focus on quality, handmade craftsmanship across lifestyle and homeware items, unique personalised accessories and cosy winter knits for all, and the launch of LDC’s debut men’s department is a respectable example of cutting-edge menswear trends and design.
TheIndustry.fashion speaks to Lone Design Club’s CEO and Founder, Rebecca Morter, about the new pop-up location and why the company is venturing into menswear.
Tell me about Lone Design Club’s new pop-up location
This holiday season, we are delighted to hold our first pop-up store in London’s renowned Jermyn Street. The prolific menswear destination is known for more traditional styles; however, with the high street changes and evolving