Vestiaire Collective is to ban the resale of fast fashion on its global platform as part of its mission to “fight fashion waste”.
It has timed the move to co-incide with the Black Friday bonanza sales period and it is part of its “Better Friday” movement. To promote the initiative it has adopted the hashtag #saynotofastfashion.
The French-based global business said it was inspired to make the move following a trip in October of this year to Kantamanto in Ghana where 15 million of items of unwanted fashion arrive every week. Much of it ends up in landfill causing environmental devastation.
Accompanying Vestiaire Collective on the trip was The Or Foundation, which is a US-based public charity and a registered charity in Ghana that has been operating in both countries since 2011.
Its mission is to “identify and manifest alternatives to the dominant model of fashion – alternatives that