British luxury lifestyle brand Mulberry has collaborated with animated character Miffy on a limited-edition capsule collection celebrating the Year of the Rabbit for Lunar New Year.
Building on Mulberry’s history of unexpected collaborations, the Mulberry x Miffy capsule sees Dutch bunny Miffy, originally created in 1955, feature across a series of bags and accessories including keyrings, travel and tech accessories, small leather goods and iconic Mulberry bag styles.
Miffy peeks from behind envelope wallets and plays on the straps of Mulberry’s timeless ‘Bayswater’ bag, as well as appearing on several new tote designs created specifically for the collection.
Mirroring Miffy’s signature minimal design and bright palette, the collaboration comes in playful hues including coral orange, lawn green, cornflower blue and chalk white, marrying the bold colour block world of Miffy with Mulberry’s contemporary take on British heritage.
The collection is underpinned by Mulberry’s ‘Made to Last’ ethos, crafted from 100% environmentally accredited carbon neutral leather.
To bring the collaboration to life, Mulberry’s campaign film “celebrates Miffy’s unwavering sense of adventure” across the cityscape of contemporary Shanghai. The cheerful animated protagonist plays a game of hide and seek, careening through side streets and roads, up busy escalators and markets. All the while, two avid fans follow her through the varied locations, carrying the new collaboration.
The playful pursuit culminates with the two fans meeting Miffy to celebrate Lunar New Year against the backdrop of fireworks over Shanghai.
Customers will be able to experience the Mulberry x Miffy collaboration in Mulberry’s stores. Alongside the capsule, customers will also be able to fully immerse themselves in the world of Miffy, with lifestyle products ranging from soft toys, to stationary.
The Mulberry x Miffy collaboration is now available at Mulberry stores globally and on the Mulberry website, with prices starting at £65.