JD Sports has offloaded a raft of “non-core” premium fashion brands, including Giulio, Cricket, Pretty Green and Tessuti, to fellow listed fashion group Frasers.
The move comes after a strategic review of JD Sports by its new CEO Régis Shultz who joined the business from Al-Futtaim Group in August of this year.
Some 15 brands form part of the deal which were sold to Frasers for an aggregate cash consideration of up to £47.5m. Completion on the acquisition of shares in eight of the divested businesses and on the acquisition of all of the debt owing to JD by the divested businesses took place immediately on exchange with completion on the acquisition of shares in the remaining seven businesses expected in early 2023.
JD Sports said the move would allow the business to focus on opportunities elsewhere in its group, such as in particular the international and digital expansion