Ecommerce is huge enterprise in the world of vogue. In 2014, apparel brands sold $52.2 billion on-line accounting for approximately 17.1% of all U.S. ecommerce sales for that 12 months. And with more fashionistas opting to shop on-line somewhat than in-store each year, this quantity is forecasted to grow to $60 billion by the end of 2015.
Arthur Lasenby Liberty labored for Farmer and Roger’s Shawl Emporium on Regent Avenue in London. His suggestion to open a department that offered oriental fashion goods met with great success. Opening his own retailer, referred to as the East India House in 1875, he launched imported materials, trims, and equipment, and drew the patronage of the art crowd, including George Frederick Watts, James Whistler, and Frederick Leighton. Liberty produced fabrics more suitable to the English local weather inspired by oriental and medieval designs.
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