2022 has posed its fair share of challenges (constraints in the supply chain, weakened consumer confidence, high profile designer exits, and an impending recession set to last for at least a year).
However, the upside to this constant stream of challenges, which come hot on the heels of a global pandemic no less, is that fashion brands have gained new-found coping skills, agility, and resilience that will help them to face whatever the market chooses to throw at them next.
Indeed, while it might be expected that brands would be in a gloomy mood, many are finding cause to be optimistic, particularly among NuORDER by Lightspeed’s growing network of more than 3,000 brands.
We asked some of Europe’s most innovative wholesale players to share the key market trends they will be working on to stay ahead of the B2B landscape in the coming 12 months and which strategies they